{"id":1504,"date":"2025-07-23T12:38:06","date_gmt":"2025-07-23T12:38:06","guid":{"rendered":"https:\/\/risecommerce.com\/blog\/?p=1504"},"modified":"2025-07-25T04:22:19","modified_gmt":"2025-07-25T04:22:19","slug":"top-shopify-crm-tools-integrations-to-boost-sales","status":"publish","type":"post","link":"https:\/\/risecommerce.com\/blog\/top-shopify-crm-tools-integrations-to-boost-sales\/","title":{"rendered":"Top Shopify CRM Tools &#038; Integrations to Boost Sales"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1504\" class=\"elementor elementor-1504\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2feee61 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2feee61\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-eed5704\" data-id=\"eed5704\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4e27138 elementor-widget elementor-widget-text-editor\" data-id=\"4e27138\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">As a Shopify owner, you know that growth is exciting. But it can also get messy. When customer information is scattered across spreadsheets, inboxes, and social media, you spend more time searching than selling. Important details get lost, and opportunities are missed.<\/span><\/p><p><span style=\"font-weight: 400;\">There’s a professional tool designed to solve this exact problem: a CRM, or Customer Relationship Management system. In simple terms, a CRM is the single source of truth for your business. It\u2019s a smart, central dashboard that organizes all your customer data, streamlines your workflow, and gives you the insights you need to build a thriving brand.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d9011ea elementor-widget elementor-widget-heading\" data-id=\"d9011ea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/risecommerce.com\/blog\/top-shopify-crm-tools-integrations-to-boost-sales\/#How_a_CRM_Can_Help_Your_Shopify_Store_Grow\" >How a CRM Can Help Your Shopify Store Grow<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/risecommerce.com\/blog\/top-shopify-crm-tools-integrations-to-boost-sales\/#Top-Rated_CRM_Integrations_for_Shopify_Stores_Our_Picks\" >Top-Rated CRM Integrations for Shopify Stores: Our Picks<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/risecommerce.com\/blog\/top-shopify-crm-tools-integrations-to-boost-sales\/#1_HubSpot_The_All-in-One_Powerhouse\" >1. HubSpot: The All-in-One Powerhouse<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/risecommerce.com\/blog\/top-shopify-crm-tools-integrations-to-boost-sales\/#2_Klaviyo_The_E-commerce_Marketing_Maven\" >2. Klaviyo: The E-commerce Marketing Maven<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/risecommerce.com\/blog\/top-shopify-crm-tools-integrations-to-boost-sales\/#3_Gorgias_The_Customer_Service-First_CRM\" >3. Gorgias: The Customer Service-First CRM<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/risecommerce.com\/blog\/top-shopify-crm-tools-integrations-to-boost-sales\/#How_to_Choose_the_Right_CRM_for_Your_Store\" >How to Choose the Right CRM for Your Store<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"elementor-heading-title elementor-size-default\"><span class=\"ez-toc-section\" id=\"How_a_CRM_Can_Help_Your_Shopify_Store_Grow\"><\/span>How a CRM Can Help Your Shopify Store Grow\n<span class=\"ez-toc-section-end\"><\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-24e0e01 elementor-widget elementor-widget-text-editor\" data-id=\"24e0e01\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Before we get to the tools themselves, let’s quickly cover <\/span><i><span style=\"font-weight: 400;\">why<\/span><\/i><span style=\"font-weight: 400;\"> this is a non-negotiable for any serious Shopify store owner. A good CRM isn’t an expense; it’s an investment that pays for itself over and over again.<\/span><\/p><ul><li aria-level=\"1\"><b>A Single Source of Truth:<\/b><span style=\"font-weight: 400;\"> Imagine this: a customer calls with a question about a past order. Instead of frantically searching through Shopify orders, you pull up their profile in your CRM and see their entire history at a glance\u2014every purchase, every email they’ve opened, and every support ticket they’ve ever submitted. That\u2019s powerful.<\/span><\/li><\/ul><ul><li aria-level=\"1\"><b>Hyper-Personalized Marketing: <\/b><span style=\"font-weight: 400;\">A CRM allows you to segment your customers like a pro. You can create lists of VIPs who spend the most, customers who bought a specific product, or shoppers who haven’t purchased in 90 days. You can then send them highly targeted emails and offers that actually resonate, instead of blasting everyone with the same generic message.<\/span><\/li><\/ul><ul><li aria-level=\"1\"><b>Streamlined Customer Service: <\/b><span style=\"font-weight: 400;\">When your support team has all the context they need in one dashboard, they can resolve issues faster and more effectively. This leads to happier customers who feel heard and valued, which is a massive driver of loyalty and positive reviews.<\/span><\/li><\/ul><ul><li aria-level=\"1\"><b>Uncover Hidden Sales Opportunities: <\/b><span style=\"font-weight: 400;\">By analyzing your CRM data, you can spot trends. Maybe customers who buy Product A are highly likely to buy Product B a month later. You can use this insight to create automated follow-up campaigns and increase your average customer lifetime value (LTV).<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">These benefits make using dedicated Shopify customer management tools a game-changer for scaling your business.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-752aebe elementor-widget elementor-widget-heading\" data-id=\"752aebe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><span class=\"ez-toc-section\" id=\"Top-Rated_CRM_Integrations_for_Shopify_Stores_Our_Picks\"><\/span>Top-Rated CRM Integrations for Shopify Stores: Our Picks<span class=\"ez-toc-section-end\"><\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c405bc5 elementor-widget elementor-widget-text-editor\" data-id=\"c405bc5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The Shopify App Store is filled with options, so I\u2019ve done the heavy lifting for you. Here are some of the most powerful and popular CRM integrations that work seamlessly with Shopify, each suited for different needs and business sizes.<\/span><\/p><h4><span class=\"ez-toc-section\" id=\"1_HubSpot_The_All-in-One_Powerhouse\"><\/span><b>1. HubSpot: The All-in-One Powerhouse<\/b><span class=\"ez-toc-section-end\"><\/span><\/h4><p><span style=\"font-weight: 400;\">If you\u2019re looking for a tool that can grow with you from your first sale to your millionth, HubSpot is a top contender. Its integration with Shopify is incredibly deep, syncing customers, products, and orders automatically.<\/span><\/p><ul><li style=\"list-style-type: none;\"><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>What it is:<\/b><span style=\"font-weight: 400;\"> HubSpot is a complete marketing, sales, and service platform with a robust, free CRM at its core. It\u2019s designed to be the single source of truth for your entire customer journey.<\/span><\/li><\/ul><\/li><\/ul><ul><li aria-level=\"1\"><b>Key Features for Shopify Owners:<\/b><\/li><\/ul><ul><li style=\"list-style-type: none;\"><ul><li style=\"font-weight: 400;\" aria-level=\"2\"><b>Free CRM:<\/b><span style=\"font-weight: 400;\"> Manage contacts, track deals, and view a complete timeline of every customer interaction for free.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"2\"><b>Marketing Automation:<\/b><span style=\"font-weight: 400;\"> Create powerful email campaigns, segment your audience based on their Shopify purchase data (like abandoned carts or first-time buyers), and analyze your performance.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"2\"><b>Customer Service Hub: <\/b><span style=\"font-weight: 400;\">Manage support tickets, create a knowledge base, and even add live chat to your store.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"2\"><b>Deep Data Sync: <\/b><span style=\"font-weight: 400;\">The Shopify integration creates 30+ smart lists automatically, like “High-Value Customers” and “Recent Store Visitors,” so you can start personalizing right away.<\/span><\/li><\/ul><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Best For: <\/b><span style=\"font-weight: 400;\">Shopify stores of all sizes, especially those who want a free, powerful starting point with the option to scale into an all-in-one marketing and sales machine.<\/span><\/li><\/ul><h4><span class=\"ez-toc-section\" id=\"2_Klaviyo_The_E-commerce_Marketing_Maven\"><\/span><b>2. Klaviyo: The E-commerce Marketing Maven<\/b><span class=\"ez-toc-section-end\"><\/span><\/h4><p><span style=\"font-weight: 400;\">While many know Klaviyo as a top-tier email and SMS marketing platform, it functions as a potent e-commerce CRM. It\u2019s built from the ground up with online stores in mind, making its features incredibly relevant and powerful.<\/span><\/p><ul><li style=\"list-style-type: none;\"><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>What it is:<\/b><span style=\"font-weight: 400;\"> A customer platform that combines a CRM with advanced email and SMS automation, specifically designed for e-commerce brands.<\/span><\/li><\/ul><\/li><\/ul><ul><li aria-level=\"1\"><b>Key Features for Shopify Owners:<\/b><\/li><\/ul><ul><li style=\"list-style-type: none;\"><ul><li style=\"font-weight: 400;\" aria-level=\"2\"><b>Advanced Segmentation:<\/b><span style=\"font-weight: 400;\"> This is Klaviyo\u2019s superpower. You can create incredibly detailed segments based on what someone has viewed, added to their cart, purchased, or even predicted future behavior.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"2\"><b>Pre-built Automated Flows:<\/b><span style=\"font-weight: 400;\"> Get started instantly with proven flows for abandoned carts, welcome series, browse abandonment, and customer win-backs.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"2\"><b>Predictive Analytics:<\/b><span style=\"font-weight: 400;\"> Klaviyo can predict a customer\u2019s lifetime value, churn risk, and even their next likely order date.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"2\"><b>Unified Customer Profiles:<\/b><span style=\"font-weight: 400;\"> See every touchpoint\u2014from emails opened and links clicked to SMS conversations and orders placed\u2014in one clean profile.<\/span><\/li><\/ul><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Best For:<\/b><span style=\"font-weight: 400;\"> Data-driven store owners who are heavily focused on maximizing revenue through sophisticated email and SMS marketing.<\/span><\/li><\/ul><h4><span class=\"ez-toc-section\" id=\"3_Gorgias_The_Customer_Service-First_CRM\"><\/span><b>3. Gorgias: The Customer Service-First CRM<\/b><span class=\"ez-toc-section-end\"><\/span><\/h4><p><span style=\"font-weight: 400;\">If your top priority is providing lightning-fast, exceptional customer support, then Gorgias is the tool for you. It\u2019s a “helpdesk” at heart but functions as one of the most effective Shopify customer management tools by placing support at the center of the relationship.<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>What it is<\/b><span style=\"font-weight: 400;\">: A customer service platform designed specifically for e-commerce, which pulls all your customer communications into one dashboard.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Key Features for Shopify Owners<\/b><span style=\"font-weight: 400;\">:<\/span><ul><li style=\"font-weight: 400;\" aria-level=\"2\"><b>Unified Ticketing: <\/b><span style=\"font-weight: 400;\">Manage conversations from email, live chat, phone, and social media (including Facebook and Instagram comments\/DMs) all in one place.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"2\"><b>Deep Shopify Integration: <\/b><span style=\"font-weight: 400;\">When you open a ticket, you see the customer’s entire Shopify order history and shipping information right next to their message. You can even edit orders, issue refunds, and cancel orders directly from the Gorgias dashboard.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"2\"><b>Automation &amp; Macros: <\/b><span style=\"font-weight: 400;\">Use rules to automatically tag and assign tickets. Create templated responses (“macros”) with one click to answer common questions instantly.<\/span><\/li><\/ul><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Best For:<\/strong> Stores that receive a high volume of customer inquiries and want to make their support experience a key competitive advantage.<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-34116e5 elementor-widget elementor-widget-heading\" data-id=\"34116e5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><span class=\"ez-toc-section\" id=\"How_to_Choose_the_Right_CRM_for_Your_Store\"><\/span>How to Choose the Right CRM for Your Store<span class=\"ez-toc-section-end\"><\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-803ebb0 elementor-widget elementor-widget-text-editor\" data-id=\"803ebb0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Feeling a little overwhelmed by the options? Don’t worry. The best choice comes down to your specific goals and resources. Ask yourself these questions:<\/span><\/p><ol><li style=\"font-weight: 400;\" aria-level=\"1\"><b>What’s my main goal?<\/b><span style=\"font-weight: 400;\"> Is it to automate marketing (Klaviyo), provide amazing support (Gorgias), or build an all-in-one system for sales and marketing (HubSpot)?<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>What’s my budget?<\/b><span style=\"font-weight: 400;\"> Start with a tool that has a generous free plan, like HubSpot, if you’re on a tight budget.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>How tech-savvy is my team?<\/b><span style=\"font-weight: 400;\"> Choose a platform with a user-friendly interface that your team will actually enjoy using.<\/span><\/li><\/ol><p><span style=\"font-weight: 400;\">Finding the right fit from the top-rated CRM integrations for Shopify stores will set your business up for sustainable, long-term growth.<\/span><\/p><p><span style=\"font-weight: 400;\">Ready to take control of your customer relationships and unlock new revenue? A CRM is your next essential step.<\/span><\/p><p><span style=\"font-weight: 400;\">Need a hand integrating the perfect CRM or optimizing your Shopify store for growth? The experts at <strong><a href=\"https:\/\/risecommerce.com\/shopify-design-service.html\">Risecommerce<\/a><\/strong> are here to help.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-216ca03 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"216ca03\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-71d2130\" data-id=\"71d2130\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>As a Shopify owner, you know that growth is exciting. But it can also get messy. When customer information is scattered across spreadsheets, inboxes, and social media, you spend more time searching than selling. Important details get lost, and opportunities are missed. There’s a professional tool designed to solve this exact problem: a CRM, or [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1513,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[9],"tags":[],"class_list":["post-1504","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/risecommerce.com\/blog\/wp-json\/wp\/v2\/posts\/1504","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/risecommerce.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/risecommerce.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/risecommerce.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/risecommerce.com\/blog\/wp-json\/wp\/v2\/comments?post=1504"}],"version-history":[{"count":8,"href":"https:\/\/risecommerce.com\/blog\/wp-json\/wp\/v2\/posts\/1504\/revisions"}],"predecessor-version":[{"id":1512,"href":"https:\/\/risecommerce.com\/blog\/wp-json\/wp\/v2\/posts\/1504\/revisions\/1512"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/risecommerce.com\/blog\/wp-json\/wp\/v2\/media\/1513"}],"wp:attachment":[{"href":"https:\/\/risecommerce.com\/blog\/wp-json\/wp\/v2\/media?parent=1504"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/risecommerce.com\/blog\/wp-json\/wp\/v2\/categories?post=1504"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/risecommerce.com\/blog\/wp-json\/wp\/v2\/tags?post=1504"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}