{"id":669,"date":"2022-05-13T05:38:07","date_gmt":"2022-05-13T05:38:07","guid":{"rendered":"https:\/\/risecommerce.com\/blog\/?p=669"},"modified":"2022-05-13T05:42:15","modified_gmt":"2022-05-13T05:42:15","slug":"5-reasons-to-build-a-magento-2-pwa-and-why-its-worth-the-investment","status":"publish","type":"post","link":"https:\/\/risecommerce.com\/blog\/5-reasons-to-build-a-magento-2-pwa-and-why-its-worth-the-investment\/","title":{"rendered":"5 Reasons to Build a Magento 2 PWA and Why It’s Worth the Investment"},"content":{"rendered":"<p>PWA, or Progressive Web Apps, are a new type of website standard that requires a modern browser to load and run. While they aren\u2019t exactly new (they were first proposed in 2015), it\u2019s only recently that the technology has become accessible to smaller companies on a budget and not just for large corporations with significant investment. PWA is an umbrella term that describes different techniques that help websites provide the same fast performance, user experiences, and app-like features as an app. Because of this efficiency, PWA can reduce your user abandonment rates by as much as 70% because users are able to access your site faster and more fluidly. Further, visitors get prompted with an option to save your site as a PWA when they visit from another browser. If you\u2019re still unsure if you should develop a Magento 2 PWA or not, here are 5 reasons why it\u2019s worth the investment:<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/img.freepik.com\/free-vector\/digital-marketing-isometric-illustration_204253-29.jpg?size=338&amp;ext=jpg\" alt=\"\" width=\"600\" height=\"338\">\u200d<\/p>\n<h2><\/h2>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/risecommerce.com\/blog\/5-reasons-to-build-a-magento-2-pwa-and-why-its-worth-the-investment\/#PWAs_Provide_a_Fast_and_Easy_User_Experience\" >PWA\u2019s Provide a Fast and Easy User Experience<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/risecommerce.com\/blog\/5-reasons-to-build-a-magento-2-pwa-and-why-its-worth-the-investment\/#PWAs_Are_More_SEO_Friendly_and_faster_Than_Normal_Websites\" >PWAs Are More SEO Friendly and faster Than Normal Websites<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/risecommerce.com\/blog\/5-reasons-to-build-a-magento-2-pwa-and-why-its-worth-the-investment\/#PWAs_Are_Responsive_by_Nature\" >PWAs Are Responsive by Nature<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/risecommerce.com\/blog\/5-reasons-to-build-a-magento-2-pwa-and-why-its-worth-the-investment\/#Consumers_Prefer_Apps_Over_Websites\" >Consumers Prefer Apps Over Websites<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/risecommerce.com\/blog\/5-reasons-to-build-a-magento-2-pwa-and-why-its-worth-the-investment\/#Its_the_Future_of_Website_Development\" >It\u2019s the Future of Website Development<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/risecommerce.com\/blog\/5-reasons-to-build-a-magento-2-pwa-and-why-its-worth-the-investment\/#Summary\" >Summary<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"PWAs_Provide_a_Fast_and_Easy_User_Experience\"><\/span><strong>PWA\u2019s Provide a Fast and Easy User Experience<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>A major advantage of PWAs is that they provide an excellent user experience. This is largely due to the fact that they are: – Fully integrated with a user\u2019s browser – While websites can be easily accessed via browsers and served via web servers, apps have to be downloaded and installed on each device. Since a PWA is integrated with your browser and can be easily accessed via a link, it\u2019s easy to use and doesn\u2019t require any additional installation. – Easily shareable – When you share a website link, you\u2019re taking a risk that the visitor will have the right browser, device and OS to access it. With a PWA, you can easily share the link to the website and allow the visitor to access it, regardless of the browser or device they\u2019re using. – Source-independent – One of the biggest challenges for many businesses is that they need to manage their website from different sources. If you\u2019re using a CMS, for instance, you\u2019ll need to use their app to update the site. PWAs provide a single source for managing and updating your site, regardless of the platform where it\u2019s being accessed. – Easy to update – Whether you\u2019re adding a new product, publishing a new blog post or making changes to your site\u2019s design, updating a PWA is easy. It\u2019s as simple as updating the content in your CMS.<\/p>\n<h2><\/h2>\n<h2><span class=\"ez-toc-section\" id=\"PWAs_Are_More_SEO_Friendly_and_faster_Than_Normal_Websites\"><\/span><strong>PWAs Are More SEO Friendly and faster Than Normal Websites<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>PWAs have a big advantage when it comes to SEO. If you\u2019re developing a PWA, it\u2019s automatically given a boost in search engine rankings because PWAs are easier to crawl and index. Further, you can also host your PWA on a CDN and make it accessible to any country and region without any additional work. When compared to a standard website, the PWAs are faster to load and index by search engines, which makes them more appealing to those using the internet to find information. This also means that your bounce rates will drop, which could translate into increased revenue for your company. Compared to a normal website, the PWA solution is faster in three ways: – Served from the user\u2019s device instead of a web server – Users\u2019 devices are often closer to the internet than a web server, so a PWA can be served much faster. – Served over HTTPS – HTTPS is a more secure and reliable protocol than HTTP, which means the connection between the browser and server is more stable and efficient. – Reduced load times due to caching – The first visit to a PWA can take a few extra seconds, but subsequent visits are lightning fast due to cached content.<\/p>\n<h2><img decoding=\"async\" class=\"alignnone wp-image-670 size-full\" src=\"https:\/\/risecommerce.com\/blog\/wp-content\/uploads\/2022\/05\/PWA-Magento2-development-scaled.jpg\" alt=\"\" width=\"2560\" height=\"1700\" srcset=\"https:\/\/risecommerce.com\/blog\/wp-content\/uploads\/2022\/05\/PWA-Magento2-development-scaled.jpg 2560w, https:\/\/risecommerce.com\/blog\/wp-content\/uploads\/2022\/05\/PWA-Magento2-development-300x199.jpg 300w, https:\/\/risecommerce.com\/blog\/wp-content\/uploads\/2022\/05\/PWA-Magento2-development-1024x680.jpg 1024w, https:\/\/risecommerce.com\/blog\/wp-content\/uploads\/2022\/05\/PWA-Magento2-development-768x510.jpg 768w, https:\/\/risecommerce.com\/blog\/wp-content\/uploads\/2022\/05\/PWA-Magento2-development-1536x1020.jpg 1536w, https:\/\/risecommerce.com\/blog\/wp-content\/uploads\/2022\/05\/PWA-Magento2-development-2048x1360.jpg 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/h2>\n<h2><span class=\"ez-toc-section\" id=\"PWAs_Are_Responsive_by_Nature\"><\/span><strong>PWAs Are Responsive by Nature<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Many of the advantages of PWAs are inherent to the technology, but the responsiveness of PWAs is one of the biggest advantages. Because PWAs run on a browser, you can create a responsive design for your website. While responsive web design (RWD) has been a viable option for many years, it\u2019s not a perfect solution. With a PWA, you can create a responsive design right in the browser and make sure it works across multiple devices. While this is a significant advantage when it comes to designing your PWA, you need to take time to ensure that it\u2019s done right. Make sure your responsive design is intuitive and easy to use on multiple devices so that you don\u2019t scare off your visitors. While a responsive design will make your PWA easier to navigate and use on multiple devices, you also need to take time to ensure that the design is intuitive and easy to use.<\/p>\n<h2><\/h2>\n<h2><span class=\"ez-toc-section\" id=\"Consumers_Prefer_Apps_Over_Websites\"><\/span><strong>Consumers Prefer Apps Over Websites<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>While most people will still open their browsers to access a website, there\u2019s also a growing trend towards using apps to get the same information. If you\u2019re creating a new website, you should keep in mind that more and more people are using their smartphones to get information and buy products. If you don\u2019t create a PWA, visitors who are using a browser on their phone might not even bother visiting your site; they\u2019ll just download an app. While this might not be a problem for large corporations with the resources to create a dedicated app, it\u2019s a serious issue for smaller businesses that can\u2019t afford the investment. By creating a PWA, you give visitors on their phone the same experience as you would with an app and keep them on your site. You can even prompt visitors on their browser to install your PWA and make your site more accessible.<\/p>\n<h2><\/h2>\n<h2><span class=\"ez-toc-section\" id=\"Its_the_Future_of_Website_Development\"><\/span><strong>It\u2019s the Future of Website Development<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Finally, you should know that PWAs are the future of website development. Over the past few years, browser developers have been making changes to their platforms to make PWAs easier to develop. They\u2019ve also been making changes to improve their functionality, such as allowing PWAs to be integrated into the home screen of a device. While it\u2019s unclear when exactly the technology will be implemented on a large scale, it\u2019s clear that the development of PWAs is a priority. By creating a PWA, you\u2019re setting your company up for success in the future. Once the technology is more widely adopted, you\u2019ll be able to take advantage of the best user experience practices without having to create an app from scratch.<\/p>\n<h2><\/h2>\n<h2><span class=\"ez-toc-section\" id=\"Summary\"><\/span><strong>Summary<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>In this article, we explored the benefits of creating a Magento 2 PWA. A PWA is a new type of website standard that requires a modern browser to load and run. Since a PWA is integrated with your browser and can be easily accessed via a link, it\u2019s easy to use and doesn\u2019t require any additional installation. Served from the user\u2019s device instead of a web server, PWAs are faster to load and index by search engines, which makes them more appealing to those using the internet to find information. They are also more responsive and accessible to consumers on their phone. Finally, they are the future of website development, which makes them worth the investment for any company.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>PWA, or Progressive Web Apps, are a new type of website standard that requires a modern browser to load and run. While they aren\u2019t exactly new (they were first proposed in 2015), it\u2019s only recently that the technology has become accessible to smaller companies on a budget and not just for large corporations with significant [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":672,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[9,8,7,6],"tags":[],"class_list":["post-669","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce","category-magento","category-marketing","category-web-development"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/risecommerce.com\/blog\/wp-json\/wp\/v2\/posts\/669","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/risecommerce.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/risecommerce.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/risecommerce.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/risecommerce.com\/blog\/wp-json\/wp\/v2\/comments?post=669"}],"version-history":[{"count":0,"href":"https:\/\/risecommerce.com\/blog\/wp-json\/wp\/v2\/posts\/669\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/risecommerce.com\/blog\/wp-json\/wp\/v2\/media\/672"}],"wp:attachment":[{"href":"https:\/\/risecommerce.com\/blog\/wp-json\/wp\/v2\/media?parent=669"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/risecommerce.com\/blog\/wp-json\/wp\/v2\/categories?post=669"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/risecommerce.com\/blog\/wp-json\/wp\/v2\/tags?post=669"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}