The world of eCommerce SEO is constantly changing and evolving, and Google is always at the forefront of these changes. In December 2022, Google will be releasing a major update to their algorithms that will have a significant impact on eCommerce SEO. This update will affect the way businesses optimize their websites for search engine rankings, and it is important for businesses to understand the implications of this update. In this essay, I will discuss the six major changes that Google is introducing in December 2022 and how businesses can best prepare for them.
Google eCommerce Structured Data
Structured data is a way of organizing information on a website so that it can be easily understood by search engines. This data is used to provide additional context to search engine algorithms, allowing them to better understand the content of a website and its relevance to certain queries. With the December 2022 update, Google will be introducing new structured data requirements that businesses must meet in order to achieve higher rankings. This includes adding schema markup to webpages, which is a type of code that provides additional information about the content on a page. Additionally, businesses must ensure that their structured data is up-to-date and accurate in order to avoid any penalties from Google.
Mobile-First Indexing
Mobile-first indexing is a process by which Google evaluates websites based on their mobile versions first, rather than their desktop versions. This means that businesses must ensure that their mobile websites are optimized for search engine rankings in order to achieve higher rankings. With the December 2022 update, Google will be introducing stricter requirements for mobile-first indexing, including faster loading times and better usability on mobile devices. Businesses must also ensure that their mobile websites are properly indexed by Google in order to avoid any penalties.
Core Web Vitals
Core Web Vitals are a set of metrics that measure the performance of a website, including loading times, interactivity, and visual stability. With the December 2022 update, Google will be introducing stricter requirements for Core Web Vitals in order to achieve higher rankings. Businesses must ensure that their websites are optimized for these metrics in order to avoid any penalties from Google. Additionally, businesses should use tools such as PageSpeed Insights and Lighthouse to measure their website’s performance and make any necessary improvements.
Content Quality
Content quality is an important factor in achieving higher rankings on search engine results pages (SERPs). With the December 2022 update, Google will be introducing stricter requirements for content quality in order to achieve higher rankings. This includes ensuring that content is relevant, up-to-date, and well-written. Additionally, businesses should focus on creating content that is engaging and provides value to readers in order to stand out from the competition.
User Experience for On-Page SEO
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User experience (UX) is an important factor in achieving higher rankings on SERPs. With the December 2022 update, Google will be introducing stricter requirements for UX in order to achieve higher rankings. This includes ensuring that websites are easy to navigate, have a clear structure, and provide a positive user experience overall. Additionally, businesses should focus on creating content that is engaging and provides value to readers in order to stand out from the competition.
Technical SEO
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Technical SEO is an important factor in achieving higher rankings on SERPs. With the December 2022 update, Google will be introducing stricter requirements for technical SEO in order to achieve higher rankings. This includes ensuring that websites are properly indexed by search engines, have valid HTML code, and are free of any errors or broken links. Additionally, businesses should use tools such as Screaming Frog and Ahrefs to audit their websites and make any necessary improvements.
Conclusion:
In conclusion, the December 2022 update from Google will have a significant impact on eCommerce SEO and businesses must be prepared for these changes in order to achieve higher rankings on SERPs. By understanding the six major changes that Google is introducing and taking steps to optimize their websites accordingly, businesses can ensure that they are well-positioned for success in the future.
