Google Analytics is the free Google service and almost webmasters rely on its role in evaluating the effectiveness of online marketing campaign specifically as the traffic to website and conversion rate into customers in exact period of time.
Google Analytics extension is provided in order to help Magento stores use Google Analytics functionality more easily and conveniently.
Store owners have rights to configure easily and customize in the way you need.
Beside the main tracking ID from Google Analytics registration, Magento supports the second tracking ID which allows getting the analytics at the same time without any delay.
As administrator, you can enable Enhanced Link Attribution feature to automatically differentiating between multiple links and the same URL on a single page. Thanks to that, your report about driving the traffic becomes more credible.
With Google Analytics extension, instead of real IP address, the anonymized IP can be used if you approve to guarantee user’s privacy policy.
Trace Debugging will show extra information on the console with the full tracking snippet while you are following Google Analytics report.
